June 2, 2010
Dads heading off on a half-term break or for a spot of shopping with the kids are the target of an interactive outdoor advertising campaign from Ford. In a media first, Ford is using digital dual screen advertising to keep youngsters entertained while targeting the family man at shopping malls and airports. Ford Galaxy’s launch ...
Tags: Airport, Case Study, DOOH, Mall, Media Innovation, NewsBreakthru Ideas, DOOH, Digital Signage India, News
May 24, 2010
In what is a small feather in the cap, Breakthru Digital India is featured amongst the “25 start-ups under Rs. 10L, by Outlook Money in their current issue (dated June 2, 2010). Synopsis of the article below. THE SOLDIERS OF SMALL ENTERPRISE (Cover Story) We take a quick look at 25 ventures which were initiated ...
Tags: Breakthru Digital, NewsBreakthru Digital, News
May 17, 2010
BroadcastAsia returns for the 15th year on 15 – 18 June 2010. Acclaimed as the one-stop event for Asia’s digital multimedia & entertainment industry, the annual exhibition and conference convenes industry professions, decision makers, vendors and buyers to network and build alliances. More details
Tags: Asia, Digital Signage, EventsDigital Signage, Events, News
May 10, 2010
After hectic bidding, Delhi International Airport Pvt Ltd (DIAL) has awarded the licence for its new airport terminal (P3) for advertisement locations at Indira Gandhi International Airport to Times Innovative Media Pvt Ltd, a subsidiary of Entertainment Network (India) Ltd (ENIL). TIMPL operates its OOH media business under the brand name Times OOH. The contract ...
Tags: Airport, DOOHDigital Signage India, News
May 10, 2010
Through an experimental class at Stanford’s Graduate School of Business that tries to use social media for the public good, a trio of students posted a video to YouTube this spring promoting an organization that hopes to save the lives of millions of prematurely born babies in India and other developing nations by creating an ...
Tags: Case Study, DSNDigital Signage India, News