Dads heading off on a half-term break or for a spot of shopping with the kids are the target of an interactive outdoor advertising campaign from Ford. In a media first, Ford is using digital dual screen advertising to keep youngsters entertained while targeting the family man at shopping malls and airports. Ford Galaxy’s launch ...
Breakthru Ideas, DOOH, Digital Signage India, NewsAfter hectic bidding, Delhi International Airport Pvt Ltd (DIAL) has awarded the licence for its new airport terminal (P3) for advertisement locations at Indira Gandhi International Airport to Times Innovative Media Pvt Ltd, a subsidiary of Entertainment Network (India) Ltd (ENIL). TIMPL operates its OOH media business under the brand name Times OOH. The contract ...
Digital Signage India, NewsThrough an experimental class at Stanford’s Graduate School of Business that tries to use social media for the public good, a trio of students posted a video to YouTube this spring promoting an organization that hopes to save the lives of millions of prematurely born babies in India and other developing nations by creating an ...
Digital Signage India, NewsToday’s kids are also referred to as screenagers… a generation that spends their life shifting between screens… from PC, Mobile, TV, Cinema and video consoles. It is no surprise then that the usefulness of digital signage is finding its fastest adoption at schools, colleges, universities and other out of school education institutions. Educational institutes across ...
Breakthru Digital, Digital Signage, Digital Signage FAQs, Digital Signage IndiaDigital signage is a new generation video display platform (LCD, LED, Plasma, projected images, etc.)… created to deliver digital content (dynamic information, advertisement and other communication)… over a controlled network of screens (stand-alone or connected through networking technology)… deployed at almost any out-of-home location… where people gather, eat, work, train, shop, entertain, walk by and ...
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